The evolution of 420

As April 20th approaches, we find ourselves reflecting on the deeper meaning and fascinating history of 420, a term that resonates across the globe with cannabis culture. Let’s explore the roots of this iconic number and how it has grown to symbolize a day of celebration, advocacy, and community.

Unraveling the Origins of 420 The story of 420 dates back to the early 1970s at San Rafael High School in California, where a group of students known as the “Waldos” met at 4:20 pm to search for a rumored abandoned cannabis crop. The term “420” originated as a code for their quests and quickly became embedded in local counterculture. While we appreciate the creativity of these students, we want to remind everyone that at PhenomWell, we are committed to responsible and legal use of cannabis products. We do not sell to or encourage use by individuals under the age of 21.

From Counterculture to Mainstream The journey of 420 from a secretive code to a mainstream staple is as remarkable as it is inspiring. It gained momentum through the Grateful Dead, a band closely tied to the psychedelic movement and the Waldos themselves. As “420” traveled with the band and its followers, it became a widespread symbol within the community.

High Times and Global Recognition In the 1990s, “420” found a champion in High Times, a magazine that embraced the term, embedding it into the broader public consciousness. April 20th transformed from a casual gathering among friends into a major cultural event, with celebrations taking place globally, advocating for the rights and recognition of the cannabis community.

420 at PhenomWell: A Celebration of Culture and Quality Here at PhenomWell CBD Store, while we acknowledge and appreciate the cultural significance of April 20th, our commitment extends beyond just one day. We are dedicated to celebrating and sharing the positive impacts of hemp-derived products every day. We invite you to visit us to learn more about how these products can support your wellness journey, whether you’re seeking relief, relaxation, or simply an enhancement to your daily health regimen.

Join Us in Reflection and Celebration This 420, we invite you to reflect on how far the cannabis movement has come and what the future holds. It’s a chance to celebrate the progress and ongoing efforts in cannabis advocacy and education.


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